You know, those ideas that can change your entire existence and influence a generation of enthusiastic people? Well, the Z-Performance idea was one of those. As a fanatic for cars and tuning, Sly Zed was always seeking for the best that the market could offer. After years of disappointment concerning quality, price and choice, he finally decided to create a better choice of his own, one that combines superior quality and competitive prices. The result was a new brand – Z-Performance Wheels, born in 2002, with the support and cooperation of an experienced team, with a track record of over 25 years of working experience in the car industry. Ever since, Z-Performance has set standards in the aftermarket wheel industry by bringing new, evolutionary designs, stretching the concavity and raising quality standards, and connecting to the very heart of the European car nerds scene.